BATD ON May 10, 2010 AT 11:05 am

Mrs White's Jean Genie

We’ll start by saying that doing the washing isn’t really up there on our list of glamorous activities. But, we’ve bought enough designer jeans and watched them turn from on trend dark denim to a circa 1970 fade out to know that some washing needs more attention than others.

Enter Mrs White’s Jean Genie; a liquid machine wash formulated without bleach and with all natural mineral and plant ingredients. Fully bio-degradable, Jean Genie keeps your denims dapper and your eco-conscience cleaner.

That’s a fashion statement we like!

£12 from

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