Kellan Lutz for Calvin Klein

Mimi ON Feb 03, 2010 AT 11:29 am

Kellan Lutz For Calvin Klein

Kellan Lutz For Calvin Klein

We reported earlier last year that Twilight actor Kellan Lutz would be fronting the latest Calvin Klein underwear campaign. Those of you who aren’t familiar with Kellan, you soon will be, the Twilight star is a world away from his Vampire persona Emmett Cullen in the shots.

Calvin Klein’s latest male underwear line, Collection X will also go digital with behind-the-scenes videos, an interview with Kellan as well as 3D-effect versions of the advert.

‘We’re thinking bold, graphic and provocative, as always,’ says Bob Mazzoli, chief creative officer for Calvin Klein Underwear.

Kellan Lutz in 3D? Now that’s what we call a campaign. The full digital campaign is set for release on 1st March.


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