Lara Stone Revealed as the Face of Jaeger London

BATD ON Jul 22, 2009 AT 2:54 pm

Lara Stone for Jaeger London Autumn/Winter 09

Lara Stone for Jaeger London Autumn/Winter 09

We may as well be thinking about coats and jackets with this confusion of weather we are having at the moment – makes you lust after winter wardrobes a bit too early though! With that in mind, we’ve just seen the Jaeger London Autumn/Winter campaign featuring Lara Stone alongside the very handsome Jon Kortajarena. The shots were taken on location at Somerset House, which is incidentally the new home of London Fashion Week. It’s the first time in years since Jaeger has actually shot on location in London. The shots are very dynamic and reminiscent of classic film stills, with the story focusing on the interaction between the very stylish couple. The campaign was shot by photographer Emma Summerton who works for British and Japanese Vogue.

Lara Stone & Jon Kortajarena for Jaeger London Autumn/Winter 09

Lara Stone & Jon Kortajarena for Jaeger London Autumn/Winter 09

Belinda Earl, Jaeger’s Group Chief Executive, commented earlier saying, “’We are delighted to have secured Lara Stone for our Jaeger London campaign this season. We feel Lara really personifies the Jaeger woman. She’s stylish, confident and chic and is a real woman, which is why we chose her as our model for our Autumn/Winter 2009 collections.”

Roll on winter collections is all we can say…

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