London’s Fashion Elite Flock to the Village

BATD ON Apr 01, 2010 AT 1:10 pm

Bicester Village

It’s raining and it’s freezing, yet we still flocked out of our beloved London to the small town of Oxon; home to Bicester Village, where the British Designers Collective opened up their first pop-up store.

The store was unveiled by Harold Tillman, the Chairman of the British Fashion Council, who praised the Brit fashion industry saying that: “British designers are recognized the world over as being at the cutting edge of fashion, excellence and creativity. The British Fashion Council, as an organisation is dedicated to giving our designers commercial direction.”

Erin O’Connor also opened the store, describing Bicester Village as one of her hot-spots; “I do love a bargain, I think we should drink some champagne and celebrate!”

Atalanta Weller Shoes

The store allows young home-grown talent to be seen by the public, giving them ways in which to grow as designers and become more successful businesses. Many British designers were able to showcase their work in the store; Emma Cook, Maria Francesca Pepe, PPQ, House of Holland, Erden and Felder Felder to name just a few. Some of the designers also attended the event themselves, such as Hannah Marshall, PPQ and Felder Felder; who were clearly very happy to be there.

Disappointingly, Erden couldn’t attend as he was awarded the first British Fashion Council/Vogue Designer award the same day, but we’ve excused him for that as he won £200,000 funding to enable him to further his fashion brand. He was however there in spirit, as Erin O’Connor was styling one of his amazing blouses.

British Designers Collective Pop-up Store

The store was packed; guest’s were elbow to elbow, sipping little Bloody Mary’s and Champagne. The discounted clothes were flying off the rails with Louise Armstrup dresses as low as £50 and Atalanta Wellers amazing statement shoes as low as £160. Fiona Paxton accessories collection really stood out with long colourful, Edie Sedgwick-like earrings and big, bold necklaces. Hannah Marshall’s collection was awash of dark colours, bold shapes and leather whereas House of Holland used bright and eccentric shapes, and of course its famous slogan tees.

The pop-up store was beginning to look bare and it was only its first day! Harold Tillman stated that “I can confirm the store will be a great success, and we will have a second store later on in 2010.”

Bicester Villiage is a chic outlet village in Oxon, home to over 95 brands at up to 60% off standard retail price.

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