Luella Ceases Trading

BATD ON Nov 10, 2009 AT 5:35 pm

Luella A/W 09 collection

Luella A/W 09 collection

Yet another casualty of the current economic climate, Luella announced today that it has ceased trading.  Club 21, the brand’s global licensee for ready-to-wear and accessories since 2003, announced today that it had reluctantly “taken the decision not to invest further in its relationship with Luella Bartley Limited.”

“This is a very disappointing situation for everyone involved with the brand,” Bartley said in a statement this morning. “I very much appreciate the support that [Club 21 subsidiary] VSQ has given me, but it is upsetting not to be able to protect jobs in this difficult economic climate. I love the Luella character and hope that after we have survived this challenging time the Luella girl can have an exciting future ahead of her, whichever incarnation she takes on next. We have a number of options open to us, and are considering these over the coming months.”

Bartley won Designer of the Year at last year’s British Fashion Awards and there was no sign of troubled waters last night as she launched the Christmas windows at Liberty.

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