The Maison Martin Margiela for H&M collaboration was confirmed back in June, and we’ve anxiously been awaiting further development. Much to our delight, earlier this week a handful of campaign shots were leaked online! These photos are certainly enough to get the fashion smart queueing outside H&M’s stores and scouring for H&M x MMM jackets on eBay.
As you can see from the leaked campaign photos, the collaboration has produced the big, structured and dramatic pieces that you’d expect from MMM. The photos were taken by Sam Taylor Johnson in Paris, and of those leaked there are four ads for womenswear and one shot featuring a tan overcoat for the men.
Also since the leaked photos are ad campaign ready, we have the first clue as to the coats pricing as they are listed in Chinese RMB. For those of us who can’t work out the exchange rates in our heads, we’ve worked out the math for each outfit. The white puff coat in our first photo is unlisted but the silver leggings are priced in pounds for £29.99. The oversized black coat in photo number two, costs approximately £128 and the sleek black coat the last photo goes for £99. All the reasonable prices we expect from H&M with MMM’s chic design!