Marc Jacobs Heads Online

BATD ON Jul 14, 2010 AT 3:50 pm

marcjacobs.com

marcjacobs.com

Marc Jacobs’ website is full of footage from fashion shows and parties, employees in the showroom and even videos of Marc himself, but it’s missing out on one key aspect: clothes for sale!

Many designers have felt that the Internet was no place for exclusive merchandise in the past. However when department stores started making luxury lines available online (at reduced prices) designers had to jump on the Internet bandwagon.

Come September, www.marcjacobs.com will finally go retail, after being one of the last to give in to Internet sales. It’s reported that the company decided to make the change after department stores began marking down prices in times of economic recession. Other luxury brands that sell merchandise online have seen sales increase, since consumers know there’s no middleman and the product is priced and styled directly on the site.

Although hesitant to make the move at first, the company is doing so in full force. Robert Duffy, president and vice chairman of Marc Jacobs says there may even be sample sales or exclusive merchandise for online shoppers!

If we didn’t have an excuse to shop online before, we definitely do now!

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