Marios Schwab for Halston

BATD ON May 20, 2009 AT 1:23 pm

Marios Schwab for Halston

Marios Schwab for Halston

After months and months of rumours, it has been confirmed that Marios Schwab will take the helm at Halston.  He replaces Marco Zanini, who left after two seasons and, he will take over from the 1st of July. Halston re-launched in 2007 with a mixed reception, and has struggled to captivate its audiences. The brand will also launch the Halston Heritage collection, featuring reproductions of  iconic Halston pieces.

CEO Bonnie Takhar explained briefly why Schwab was chosen:  “He used a lot of jersey in the collection in a very modern way. The silhouettes were also very fluid, and we thought they had a very modern Halston interpretation,”

Schwab has big plans for the label saying: ” “While Halston’s DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today, simple, effortless pieces realized via modern [fabrics] and technology will play a large role in how I will redefine the brand. The clothes will echo the heritage but with a very distinctive, modern feel that is completely new and completely now.’’

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