Material Girl, Rita Ora, Hits London

BATD ON Jul 11, 2013 AT 9:10 am

Joining the likes of Georgia May Jagger and Kelly Osbourne, Rita Ora has hit the streets of London to star in the Material Girl marketing campaign for the autumn collection – availably exclusively at Macy’s. Handpicked by designers Madonna and her super cool daughter, Lourdes, Rita Ora’s unique style and unwavering confidence genuinely encompass the idea of what it means to be a “Material Girl.”

Rita Ora for Material Girl

Taking to the iconic cobbled streets of London town, Rita’s home provided the perfect backdrop for the Material Girl’s autumn 2013 collection campaign. Channelling her bold and distinctive style, Ora, posing for the fast-fashion junior collection at landmark sites such as Buckingham Palace, Big Ben, The London Eye, and atop a double decker bus, natch!

Rita Ora for Material Girl

Dressed from head to toe in Material Girl apparel, footwear, and accessories, Rita seamlessly fused fashion and music together in a way that’s relevant to the all-star brand’s target customer. Although the multi-media marketing campaign doesn’t debut until next month – we have an exclusive behind-the-scenes sneak peak at the 21-year-old music artist’s fashionable photo shoot.

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