Matthew Williamson Opens New Store in NYC

BATD ON Feb 17, 2009 AT 11:55 am

Matthew Williamson & Lindsay Lohan at store opening

Matthew Williamson & Lindsay Lohan at store opening

Step into an exotic haven, that’s located at  415 West 14th Street in New York’s trendy Meatpacking District, and you could feel as though you’ve been transported to a fashion oasis. Matthew Williamson opened his first flagship store Stateside this week surrounded by a bevy of beauties. The Brit designer chose a vast modern space (3,000 square feet!) and spent a great deal of time designing its interior.  The store has a tropical theme, heavily emphasized by fuchsia and turquoise lighting and an array of exotic flowers.  So forget about your plans for a Caribbean cruise and have a mini-holiday inside the Matthew Williamson store!  “I think people need a reason to shop now, and they need to feel happy, and that’s when a beautiful and special environment becomes even more important”, the designer has said.

Just last night, the style maven celebrated the store’s grand opening with a string of celebs including Heidi Klum, Poppy Delevigne, and Mischa Barton. Currently on the rise as a designer and showing at New York Fashion Week today, the store’s opening could not have come at a better time for Williamson.  With trendsetters Kate Moss and Sienna Miller as fans, I’m sure the luxury designer will have no problem succeeding in the Big Apple.  This is Williamson’s second store (The original is located on London’s Bruton Street) and there are already plans in the works for two more stores in Dubai and Kuwait.

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