Mimi Talks to Alayna Salter: Part 1

BATD ON Jun 11, 2009 AT 10:00 am

Alayna Salter

Alayna Salter

Becoming a successful jewellery designer was never part of the plan for Alayna Salter. When the singer and songwriter’s unique sense of style began to attract attention, to the point that people were walking up to her in the street and asking to buy her jewellery designs, Alayna realised that she could be on the road to a lucrative business opportunity and created Punky Allsorts. The collection includes a range of confectionary inspired jewellery, such as Dolly Mix bracelets as seen on Fearne Cotton and Katy Perry. Alayna’s designs are a sweet treat that look good enough to eat. We caught up with Alayna to talk sweets and fashion. 

You are a very busy lady combining a successful business whilst juggling a music career, how do you do it?
It gets very hectic at times, but now Punky Allsorts is more established I have people to look after the day to day stuff, so I can concentrate on being creative and on putting the finishing touches to my album.

How did the jewellery designing come about?
I have always been experimental with fashion, so I started to design my own clothes and accessories for gigs, it wasn’t until people started to notice and offer to buy my designs after I came of stage that I realised that it was something that I was good at.

Alayna Salter Founder of Punky Allsorts

Alayna Salter Founder of Punky Allsorts

Apart from sweets, where do you get inspiration for your designs?
I take inspiration from my surroundings, I have been lucky enough to travel across the world in the past year and I’ve been to some amazing places and found myself in some funny situations. The 7 Cities Collection is inspired by my favourite cities.  With style and designs I follow my instincts and go with what I love and hope people will like it also.

If you could be a sweet…what would you be?
I would love to be part of a pick ‘n’ mix selection – fizzy cola bottles are my favourite!

Describe your personal style…
I have no rules, I like to be bold, experimental and fun! I love quirky, girly designs. Fashion and music are my two ways of expressing myself and for me they go hand in hand.

Click here to read part 2…

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