Mimi talks to Ashish Gupta

Mimi ON Nov 27, 2008 AT 3:26 pm

It’s perhaps Ashish Gupta’s signature sequin look and his careful use of handcrafted pieces that has secured his mass of celebrity fans including the likes of Lily Allen, Madonna and Victoria Beckham to name but a few. His fusion of east meets west is an eclectic mix of luxe sportswear and high octane glamour. 

Ashish made his London Fashion Week debut in 2004 and has won the New Generation award three times. Born in Delhi he studied fine art in India and moved to Middlesex to do a BA in Fashion Design. He planned to work in Paris but his plans were scupered when his portfolio and cash were stolen at the Gare Du Nord in Paris. He then began making clothes for friends until he was spotted by Yeda Yun, then of Browns Focus, who gave him his first order in 2001. We spend 60 seconds with Ashish Gupta.

Your designs are a fusion of east meets west. Where do you find inspiration for your collection each season? 
Anywhere and anything! books, movies, music, friends, people on the street, markets…
 
Define what style means to you?
Style is effortless.
 
What has been the highlight of your career so far?
Working on outfits for Tori Amos’s world tour, because she is so fabulous!
 
Apart from your show what is your favorite part of London Fashion Week?
I love the week before, putting the show together … it’s the fun part after all the hard work of getting the collection done!
 
How would you describe the Ashish woman?
Sexy and confident with a sense of humour.
 
You have a strong celebrity following is there anyone in particular that you would like to dress?
I’d love to dress Thandie Newton.
 
When did you realise that you wanted to have a career in fashion?
I think when I was about 10 years old.
 
If you didn’t become a designer what career path would you have taken? 
I’m not sure what else I could do!
 
What’s your favourite London hangout?
London is such a cool city there’s always so many things to do and places to go!
 
Where do you like to shop? 
Flea markets!

Ashish Gupta

Ashish Gupta

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