Mimi Talks to Dawne Stubbs Part 2

BATD ON Mar 12, 2009 AT 3:49 pm

Dawne Stubbs Creative Director

Dawne Stubbs Creative Director

One piece of fashion advice you can offer our readers?
Buy less but buy better. There is a place for fast fix fashion, but like a chocolate bar the rush is short lived, beautifully made clothes last longer and you can gaze on them or wear them in years to come, and still love them. In these economic times it’s better to buy quality that lasts season after season.

What can we expect from John Smedley for Spring/Summer 09?
Our new collection consists of great essential pieces no wardrobe should be without, in a stunning selection of colours, but there will also be some exciting contemporary styles such as preppy, nautical, safari and whimsical bows. We also have some great Spring/Summer colours including ivory, pink… Endless really.

What is your favourite item in your wardrobe?
Oh, difficult question there are so many things, my (nearly vintage) John Rocha black suit, my definitely vintage Hardy Amies coat, an ivory Armani jacket (worn on my wedding day) and a black velvet Vivienne Westwood corset, but of course my John Smedley black roll collar, I just can’t live without.

John Smedley Knits

John Smedley Knits

What must have item should every woman have in her wardrobe?
Black roll collar, naturally from John Smedley. The vee’s crews and cardigans are also real must haves and are the staples of any woman’s or indeed man’s wardrobe. Because we use only merino wool our knitwear is as soft as cashmere and just as luxurious.

If you could steal anyone’s wardrobe past or present whose would it be and why?
Marlene Dietrich or Wallace Simpson, ‘what style and accessories!’. Presently I would steal the entire new collection called ‘The Row’, it is by the Olsen twins, but not as you would expect. Beautifully made, fabulous clothes and great simple style, I would love it all.

Describe your personal style…
Mixed, very! Classic with a twist. When I travel though I do like to get into the local vibe, so have been known to style things in a very different way- travel is inspiring like that.

John Smedley Summer 09

John Smedley Summer 09

Where do you like to shop?
Anywhere and everywhere, though nowhere regularly. I always find things when I am not looking and of course I love buying things when I’m travelling.

What’s at the top of your wish list for Sping/Summer 09?
Anything from The Row collection, but for a bit more detail I got a sneaky look at the John Rocha collection and it has some stunning things.

John Smedley Spring/Summer 09

John Smedley Spring/Summer 09

What’s next for John Smedley anything exciting we should know about?
There is lots going on – refreshing the branding, refitting the flagship store, looking at new lines for women’s wear, looking at tailoring for men. As part of our 225 year birthday celebrations this year, we have made new collections which are a tribute to the origins of John Smedley and the underwear we have produced in the past. We want to encourage customers to really focus on the feel, the quality and the provenance of what they are wearing, it will give greater meaning and pleasure to the choices they make.

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