Mimi Talks to KJ’s Laundry Part 2

BATD ON Jan 23, 2009 AT 4:08 pm

Interior

Interior

Which trend do you think will dominate S/S09?
Denim and Plaid

Whose timeless style do you admire and why?
Cate Blanchett and Maggie Gyllenhaal are inspiring in the sense that they are both strong, independent women who love fashion but are not slaves to it. They understand what suits them and are not afraid to make some bold statements. They also have fun with their choices… Which is ultimately what dressing up should be… FUN!!!

How would you describe your personal style?
I really like our printed shirt dresses by S Sung teamed with a pair of high but comfortable Tracy Neuls shoes for daytime.

Where do you like to shop ( when it’s not in-house!)?
Small independents like ourselves.

What must have item should every woman have in her wardrobe?
The Little Black Dress.

Spring/Summer 09

Spring/Summer 09

Who are your favourite designers?
This season we’re loving East by East West, Steven Allan, Sunshine and Shadow.

Any new designers we should be keeping our eyes out for?
We’re introducing a great new Danish label called Designers Remix this season which will be a great addition to our mix. Their clever cutting makes each piece unusual but very wearable.

Are you beauty junkies? what can’t you live without?
Totally. I can’t live without Eve Lom and Bobbi Brown tinted moisturiser.

What plans do you have for KJ’s Laundry in 2009?
We are going to re-launch our online website.

Have you noticed cheaper items selling better due to the economic climate?
Not necessarily I just think that people are considering their choices a lot more and buying pieces that will work through a couple of seasons.

Will you be offering more discounts this year?
We will through our VIP customer evenings which you can sign up for through our website.

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