Net-a-Porter Goes Live

Mimi ON Jun 15, 2011 AT 12:52 pm Live Live

Now when you peruse the fabulous offerings of, you can peek into the shopping carts of other likeminded shoppers for ideas and inspiration.  Today marks the beginning of the premiere luxury fashion site’s new addition, Net-a-Porter Live, which allows customers to get live updates on popular items, browsing habits, and emerging trends.  Now, you can see what other customers are ‘liking,’ placing on their wish list, and purchasing for an interactive and global experience.  Shoppers all over the world log onto Net-a-Porter; from London to Beirut to Hawaii to Sydney, they will all be connected in an interactive shopping experience.

The idea came from the Net-a-Porter HQ offices themselves, which boast plasma screen TVs displaying real-time purchases.  “NET-A-PORTER Live is essentially a modified version of this experience,” said Natalie Massenet, Chairman and Founder of

“While allowing our customers to see what items are being placed on wish lists and in shopping carts around the world, we are also giving them the ability to interact on a global scale.”

Customers can take inspiration from each other’s purchases as well as create a dialogue of shared styles and item recommendations.

Miu Miu Swarovski Crystal Glitter-Finish Ballerina Flats

Net-a-Porter is no stranger to interacting with its customers – the company’s active social media network includes Facebook, Twitter, Tumblr, and their own social hub called Fashion Fix. Net-a-Porter Live will take their impressive social media to the next level, in turn transforming the company into one of the most progressive and interactive fashion destinations to date.

Check it out for yourself here:



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