NYFW: Eco-Edun

Mimi ON Sep 13, 2011 AT 12:06 pm

Edun SS12

Edun SS12

With tribal elements and eccentric jewel tone pieces, Edun (Bono’s wife, Ali Hewson’s fashion label) has taken a chic route this season at New York Fashion Week.

Many elements do have a sporty vibe, but are also dressed up with embellishments and bold leather points as well. Along with increasing their eco-fashion ventures in using recycled jackets and natural dyes, Edun is promoting their African T-Shirt program. They have collaborated with a Uganda art therapy program, H.E.A.L.S. (Health, Education, Arts, Literacy, Sports), that will split 100% of the proceeds to help children in the arts.

Fashion for a good cause? Always a good decision.

Edun SS12

Edun SS12

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