Launching Today: Oscar de la Renta’s for The Outnet

BATD ON Feb 26, 2013 AT 9:00 am

Oscar de la Renta for The Outnet

UPDATE: Oscar de la Renta’s exclusive collection for The Outnet launches today. Credit cards at the ready. . . Let us know what you’ll be purchasing. We have our beady eye on the navy floral piece below, a must-have for the plethora of spring weddings coming up. . .

As of February 26th bagging yourself an Oscar de la Renta piece will be cheaper than ever as the brand has collaborated with Net-A-Porter’s discounted sister site TheOutnet.com to create an exclusive collection of 24 items resembling that of the mainline. With prices starting from a very affordable £206.

“We have things around here that are underutilised – [such as] 40 years of patterns, fabrics and artwork that a lot of people spent time on. We thought, perhaps we can put something together in a way that is new, that doesn’t require as much development time and in an exclusive way,” said Oscar de la Renta CEO Alex Bolen.

With Olivia Palermo as the face of the project, the designer brand has high hopes of attracting a new, fashion-friendly consumer, and who could possibly resist discounted de la Renta?!

Outnet/Oscar de la Renta Collection

Outnet/Oscar de la Renta Collection

 

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