This September the British Fashion Council will launch a pop-up shop to celebrate British contemporary fashion at London Fashion Week. The onsite pop-up at Somerset House will feature an edit of some of the creative industry’s most exciting names.
The Shop, a concept store that will launch on Friday 13th September and be open through to Vodafone London Fashion Weekend, aims to be an opportunity for collaboration and exploration; a creative environment for brands to sell product to a highly targeted consumer audience made up of trade and industry insiders and a hungry trend-driven audience.
Set across two rooms in the West Wing of the ground floor of Somerset House, The Shop will house AW13 ready-to-wear, accessories and shoes by brands including Markus Lupfer, Bella Freud, Sophia Webster, Prism, Dominic Jones, Zoe Jordan, Lulu & Co. and House of Holland.
The space will be designed by Robert Storey, one of the brightest names in set design with the logo created by world renowned artist, Sir Peter Blake.
The Shop will also play host to a series of pop-up events and will be open to the public. These include flash sales, musical performances, readings, interviews and guest appearances. Keep look out for announcements on social media: @londonfashionwk #LFW #TheShop
Artist, Sir Peter Blake commented: “It’s been wonderful to get behind this exciting project – one that emphasises the importance of developing a space within which so many interesting and talented creatives from around the UK can showcase their work together.”
Friday 13th – Sunday 22nd September 2013*
10am -7pm daily (except 17th and 22nd September: 10am -6pm)
Closed on 18th September
Somerset House, Strand, London WC2R 1LA