Ray-Ban’s 75th Birthday Campaign

Mimi ON May 14, 2012 AT 10:45 am

Ray-Ban Never Hide

In honour of its 75th birthday this year, iconic eyewear brand Ray-Ban have launched the Never Hide, advertising campaign.

Inspired by real people and real stories, the advertising campaign highlights snapshots of instances and occasions  throughout its 75 year history, where people have refused to hide in the shadows despite outrage, outcries or simply the stares of passers by.

In a statement the brand said,

“Real trendsetters, real opinion leaders, real individuals believe the most fashionable thing you can be is yourself; to be authentic, real, bold and stylish.

“So to reclaim its rightful place as a legitimate leader in sunglasses, Ray-Ban has to only speak and act like their maverick selves. Never pretend. Never be afraid. Never give up. Never Hide.”

 

Ray-Ban Never Hide

Ray-Ban Never Hide

Ray-Ban Never Hide

Ray-Ban Never Hide

Ray-Ban Never Hide

The Never Hide campaign includes scenes of a gay couple strolling the streets hand-in-hand in the 50s, military volunteers during World War II and 60s style icons flouting fashion conventions with their miniskirts.

Head on over to www.ray-ban.com for more info on their latest campaign and Legends.

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