Reese For Lindex

Mimi ON Aug 26, 2011 AT 4:12 pm

Reese Witherspoon for Lindex

Reese Witherspoon for Lindex

Reese Witherspoon has become the new face of Lindex and we’ve got our hands on a backstage video!

The Oscar-winning actress appears in the latest campaign for the European fashion label and the brand think she is the perfect person to represent them.

Johan Hallin, the company’s Director of Concept & Marketing, said: “She is positive, warm and full of energy and she has a fantastic ability to combine a carefree style with Hollywood glamour.”

Reese – who describes her style as “casual and simple” – has previously appeared in campaigns for cosmetics brand Avon.

www.lindex.com

Watch the backstage video below:

 

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