Rent the Runway

BATD ON Nov 17, 2009 AT 11:18 am

Why not rent Serena's dress?

Why not rent Serena's dress?

Dreaming of getting your hands on the Yigal Azrouël dress Serena wears on Gossip Girl (Episode:They Shoot Humphreys, Don’t They?), but not usually a “Serena” per se? Wishing you could wear a stunning Robert Rodriguez mini to the holiday party you know your friend invited your ex to (without wasting any more cash on him)? American site, is the answer to whatever your dress prayer may be.

The creation of Harvard Business School grads, Jennifer Hyman and Jennifer Carter Fleiss, RTR lists dresses by trends, styles, designers, and occasions -like “this-is-getting-serious-date” and “New Years Eve”. RTR allows you to rent ”investment-piece” priced dresses for between 50-200 dollars (US). A standard rental is 4 days but you can pay extra and keep the piece for up to 8 days -perfect for taking on holiday!

If you haven’t rented a dress from a specific designer on RTR, the site will even let you select a “back up size,” free of charge. RTR is even working on a Bridal program that will (hopefully) be the end to the ugly bridesmaid dress. Bridesmaids will be able to select from gorgeous designer dresses, reserve and try them on.
With dresses for every occasion, an RTR stylist available via phone or IM, and price tags that will save you major aches (the financial and guilty conscience kind) the site is well worth the wait list!


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