RITA ORA: SS14′S MATERIAL GIRL

BATD ON Feb 05, 2014 AT 3:48 pm

by Annie Vischer

Rita Ora for Material Girl

Rita Ora for Material Girl

Madonna and daugther Lola have debuted the new SS14 Material Girl collection and, and who should be starring as their pin-up campaign girl but our very own Rita Ora. The new marketing campaign is titled ‘Material Girl Hits Miami’, and this season’s Material Girl, Ora, is pictured in a series of colourful scenes shot across the city, posing up a storm as she sips a milkshake at a diner bar and bares her midriff beneath the requisite palm trees of Miami. She has previously fronted campaigns for Super Ga and DKNY, which explains her total ease in front of the camera.

Rita Ora for Material Girl

Rita Ora for Material Girl

This is Rita’s second fashion campaign for the brand, which is currently available exclusively at Macy’s in the US. Of her favoured fashion star Madonna says ‘Rita is the perfect fit for the Material Girl brand. She is a style icon who knows how to have fun with fashion,’ commented Lola. Madonna added, ‘Rita is fearless when it comes to fashion and expressing herself. We love her personality and think she perfectly embodies the spirit of Material Girl’. And Rita, it seems, is equally as enthusiastic about her role as the face of Madonna’s fashion brand. She emphasised ‘I don’t think there are any rules in the fashion world and Material Girl is a wonderful way to really express yourself’.

Rita Ora for Material Girl

Rita Ora for Material Girl

 

According to Chief Marketing Officer Dari Marda ‘There is never a dull moment when working with Rita and our Miami shoot was no exception. We were chased by paparazzi all day but we still managed to get amazing shots of Rita being her playful and fun-loving self’.The shoot is sure to have given Rita a well-rounded tour of Miami, with the new collection of footwear, clothing and accessories modelled and renowned Miami locations such as the ‘Welcome To Miami’ sign, Ocean Drive and the Raleigh Hotel pool. Yet the Brit pop artist is most likely fairly familiar with Miami territory already. Her current status in the US sees here lorded as the latest protegee of Jay Z and Roc Nation, and her popularity is on the up. The latest Material Girl campaign is sure to only further her notoriety stateside.

Rita Ora for Material Girl

Rita Ora for Material Girl

The new campaign is set to launch in March. Get ready America, you’re set to see a lot more of Rita Ora! Catch the behind the scenes video of the campaign right here.

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