Selfridges Launch The Denim Studio

BATD ON Jun 03, 2013 AT 8:12 am

Selfridges launches new Denim Studio at their Oxford Street location

In fashion terms, is there anything quite as distressing as shopping for the perfect of jeans? From high street to high end, denim specialists to retro brands, you know your perfect fit is out there, you just don’t know quite where.

Luckily, shopping for denim just got a whole lot easier, thanks to Selfridges launch of the biggest womenswear investment project, The Denim Studio. The 26,000 square foot denim shop is a jean-lovers paradise, with over 11,000 pairs of jeans from contemporary brands like Paige, Hudson, and Citizens of Humanity, to high fashion designers like Alexander McQueen and Stella McCartney. Lower budget jeans will sit alongside high-end limited edition denim pieces, making the experience enjoyable and affordable for any budget. Finding your perfect pair of denim at Selfridges new Denim Studio can cost anywhere between £11 to £11,000, so you are sure to find a pair that fits within your price range.

The Denim Studio will provide a shopping experience unlike anything else, and if you didn’t already perk up at this unparalleled denim haven, the premium denim designer, J. Brand, will be launching their first UK store within the premises. Furthermore, Primark is on board and will be selling their denim there as well, making it the first time the clothing retailer will be stocking outside of its own store.

Shopping within a department this big and varied can start to sound a bit stressful and taxing, but Selfridges has thought of it all and is providing customers helpful services to make their denim experience easy and enjoyable. Witness the Fit Studio makes denim experts available to offer their best advice on which brands and pieces are most suitable to your taste. The Denim Tailor can adjust your purchase within two short hours, and The Platform focuses on new launches and events for the department.

Finding the perfect pair of jeans just got way easier!

The Denim Studio will be opening in Selfridges in June on the third floor of their Oxford Street store. 






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