Seven Dials September Fashion Frenzy

BATD ON Sep 16, 2009 AT 10:10 am

Seven Dials Shopping Weekend

Seven Dials Shopping Weekend

Sandwiched between Covent Garden and Soho is London’s best kept secret Seven Dials, a remarkable place to shop, be inspired, be stylish, and sneak away from the buzz of the high streets. Celebrating London Fashion Week and its new home at Somerset House on the Strand, Seven Dials has teamed up with Elle and London Fashion Weekend to offer its shoppers a 20% discount at selected retailers from Thursday 24th to Sunday 27th September. Seven Dials stores will be open for longer hours during this shopping weekend—Thursday through Saturday until 8pm and Sunday until 6pm.

Some of the participating retailers include: All Saints, American Apparel, Miss Sixty, Pepe Jeans, and Volcom just to name a few. After working up an appetite, head to the Opera Quarter, part of Covent Garden’s historic food quarter. Restaurants will be offering special fashionista menus at Le Café du Jardin, Côte Bistro, Café Rouge, Hi Susi Izakaya, and Sophie’s Steakhouse. 

The tres chic Covent Garden Hotel on Monmouth Street will be celebrating the end of fashion week and the beginning of Seven Dials Shopping Weekend with a showing of  The Devil Wears Prada on Saturday September 26th. You can enjoy a two-course meal the hotel’s restaurant, Brasserie Max and then head off to their private 50-seat cinema.

For more information on registration for the voucher log onto

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