Stella Glows For Adidas

BATD ON Jul 22, 2010 AT 4:24 pm

Stella McCartney for Adidas Glow-in-the-dark range

Stella McCartney for Adidas Glow-in-the-dark range

Stella McCartney has created a glow-in-the-dark range for Adidas.

The fashion designer – who was recently announced as the creative director of the sportswear firm’s kit for both the British Olympic and Paralympic teams to wear at the London event – came up with the idea for the company’s best-selling running category as she wanted wearers to feel safe.

Stella McCartney for Adidas wintersports wear

Stella McCartney for Adidas wintersports wear

She said: “Running is one of our most popular categories and for me to make it have its own point of view is really key. I think that we did it this season in a direct way by looking at glow-in-the-dark. When you are running in an urban environment, you need to feel safe, when people can see you coming and stand out, especially in winter when it gets dark earlier. But at the same time we used it on a leopard print, so it’s not so masculine and graphic.”

As well as the glow-in-the dark collection, Stella has also created a Wintersports line, so consumers look fashionable while on the slopes.

She said: “For me, this season Wintersports has got great attitude, it’s very bold; some of the fleecy pieces are quite edgy. The Wintersports slim pants and tight jackets are very figure-hugging, they look really stylish, and it’s important to be a stylish skier because it’s one of the few sports where you can take fashion to the slopes and it can translate well.”

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