Stella McCartney 2012′s Most Searched Fashion Brand

Mimi ON Dec 11, 2012 AT 12:45 pm

This morning Google has announced its 2012 Zeitgeist List, with Stella McCartney topping the chart as the most-searched-for fashion brand on the internet this year.

The fashion designer, who was named Designer of the Year at the 2012 British Fashion Awards, also created the Team GB Kit for this year’s London Olympics.

Stella McCartney

Hot on her heels, to little surprise considering some of the ‘did he just say that’ comments, Tweets and Choupette pictures, comes fashion’s favourite, Karl Lagerfeld. ¬†And in third place, lingerie label Victoria’s Secret and their host of envy-inducing Angels. Brit designer Alice Temperley took fourth place, presumably thanks to the Duchess of Cambridge’s love of her pieces, with Versace something of a surprise in fifth place.

Google’s most searched people

Kate Middleton was hailed as one of the most searched-for-people of the year, specifically using her full pre-marital name, rather than her Duchess of Cambridge title and was followed by singer Whitney Houston, whose death back in February shocked the world. Highlighting the continuing popularity of reality TV shows, he of Take That fame, Gary Barlow was the third most-Googled celeb of the year, with Tulisa Contostavlos coming up in fourth.


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