Stella McCartney

BATD ON Jan 05, 2009 AT 3:07 pm

Stella McCartney is one of those rare designers whose name everyone knows. Yet in many ways, this is for entirely the wrong reason, namely her parenting. Despite attending London’s prestigious Central Saint Martin’s College of Art and Design in the early 1990s, many critics refused to acknowledge Stella’s artistic talents. While many wrote her off as another offspring riding on her parent’s name, Stella’s final collection for CSM was snapped up by the likes of Browns, Bergdorf Goodman and Neiman Marcus, all of whom responded well to her inimitable knack of creating edgy yet wearable pieces. Stella wasted no time in creating her own label in 1995, the same year she graduated. By 1997 she had been appointed Creative Director of Parisian fashion house, Chloe.
 
After receiving financial backing from the Gucci Group in 2001 (a surprise move considering her strong anti-fur and leather ethics), Stella left Chloe to once again focus on her own label. Despite having already established herself as a credible designer, her collection of October 2001 was something of a disaster. Choosing to focus on harder, more military influences was unfortunately overshadowed by the events of September 11th. This was another opportunity for her critics to reiterate that she was only a designer because of her name but once again, Stella proved them wrong. Her next collection returned to her trademark look of edgy femininity. Stella opened her first standalone store in New York City in autumn 2002, closely followed by London in spring 2003. She now has boutiques all over the world, from Moscow to Singapore with plans for, among others, Bangalore, Dubai and Paris.
 
Like many other designers, Stella has recognised the power of the high street and produces an ongoing collection of sports wear for Adidas as well as creating a one of range for H&M, both of which were and are massive successes. She has also launched two scents ‘Stella’ and ‘Stella in Two’, as well as a lingerie range. These elements have all contributed to Stella’s national and international success and have enabled her to reach a more commercial audience while still retaining her artistic originality.

Stella McCartney

Stella McCartney

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