Stella McCartney’s Team GB Olympic Kit Unveiled

Mimi ON Mar 26, 2012 AT 11:00 am

Stella McCartney's Olympic Kit for Team Great Britain

The long anticipated Team Great Britain Olympic kit, designed by none other than fashion darling Stella McCartney was finally unveiled yesterday. Having been appointed as Adidas’ Creative Director for the project 2 years ago, McCartney is the first fashion designer to have a hand in designing the Olympic kit.

The design focuses heavily on a graphic and predominantly blue interpretation of the Union Jack flag with red trimmings – and has been received to mixed reviews.

McCartney said,

“The first place to start on a project like this is to look at the Union flag. For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”

We personally think that McCartney has nailed the design – it’s definitely a winning kit.

 

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