Sweatshop’s Bra Amnesty Campaign

Mimi ON Sep 28, 2011 AT 9:27 am

Get your sport's bra specially fitted

Get your sport's bra specially fitted

Beginning October 1st, specialist running retailer, Sweatshop, which has been around for over 40 years, will be the first retailer ever to offer customers a specialist sports bra fitting service.

According to breast health specialists at the University of Portsmouth, the leading centre for research on breast health, 7 out of 10 women wear the wrong bra size when exercising, which results in tissue damage and breast pain. Dr. Joanna Scurr, the head of Breast Health research at the university, is partnering with Sweatshop to help train its staff for this sports bra fitting service. She states that finding the right-sized sports bra can reduce breast movement by up to 78% and can also reduce the risk of breast sag! That’s definitely worth finding the right bra size for.

This campaign is not only helping the women of the UK, however. Sweatshop has partnered with The MicroLoan Foundation for this Bra Amnesty Campaign in an effort to help raise £30k so that Sweatshop can help and empower women in Africa to start their own businesses. Money raised will also go towards farming and irrigation projects that will support African families and communities. All loans that are repaid throughout this campaign will be recycled by MicroLoan so that more African women can be helped.

Donate you ill-fitting bras to the "bra bins" and help The MicroLoan Foundation

Donate your ill-fitting bras to the "bra bins" and help The MicroLoan Foundation

You can take part in this amazing campaign by bringing your ill-fitting sports bras to any Sweatshop store and throwing them in the store’s “bra bins.” The bras put in these bins will get recycled and the funds raised will go straight to The MicroLoan Foundation. You’ll also receive £5 off your purchase of a new Sweatshop sports bra. For every new bra that’s sold during the campaign, Sweatshop will donate £1 to the foundation. Buy up ladies! You’ll be helping yourself and the women in Africa. What could be better than that?

Can’t make it to a Sweatshop store? Visit www.sweatshop.co.uk for an online bra fitting guide and educational video that will help you find the perfect sports bra.

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