Sweet Charity

Mimi ON Oct 22, 2009 AT 12:36 pm

Jimmy Choo Competition Supports HIV Awareness

Jimmy Choo Competition Supports HIV Awareness

Fancy yourself as a bit of a Rankin or Mario Testino? Well now’s your chance to get creative with your camera and save lives in the process. Jimmy Choo have joined forces with Elton John’s AIDS Foundation charity to launch a photo competition to support the Project PEP, a charity collection that donates 25% of sales to the Simelela Rape Centre in South Africa. The money goes towards providing the HIV-preventative treatment PEP (which must be taken within 72 hours of exposure to HIV) and counselling to victims of rape in South Africa, which has the highest count of rape in the world.

Take a look at some of the entries so far

Take a look at some of the entries so far

To enter all you need to do is take a photo with the theme ‘You, Your Shoes and 72’, take a look at some of the entries below. Submit all entries before the 26th of October and your entry will be shortlisted for an exhibition at the celebrity launch event at Selfridges in London on 29th October, where Tamara Mellon will launch the ‘PEP-Up Shop’ at Selfridges, which will display the Project PEP collection and the selected photo entries for 72 hours thereafter.

The overall winners will be announced after the competition closes on 7th December. If having your work on display wasn’t enough the overall winner will receive  the ultimate Jimmy Choo VIP experience –you will be invited to spend a day of luxury at Jimmy Choo HQ and choose 7 pairs of shoes and 2 handbags to keep. Plus over 100 exclusive Jimmy Choo prizes will also be awarded.

So what are you waiting for? Get creative now, for more information visit the site www.jimmychoo72.com

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