Taking the Red Bull by the Horns

BATD ON Sep 22, 2009 AT 12:35 pm

The Hub

The Hub

This weekend, fashion supporter Red Bull transformed the Old Sorting Office on High Holborn in London into a hot venue for artists and designers. The space—the Red Bull Fashion Factory—featured an exclusive catwalk as well as an interactive area called The Hub. Besides a bar, art instalments, and shelves of decades-old copies of Vogue and the like, The Hub also offered live art. Over 150 budding artists and designers had the chance between 19th and 21st September to produce new pieces along the walls of  The Hub. Popular high-speed fashion illustrator Blue Logan put pen to paper—or brush to walls, rather—and transformed the entranceway to the space.

Exhibits at the Red Bull Fashion Factory

Exhibits at the Red Bull Fashion Factory

Designers took to a series of white plastic mannequins and created frilly, fanciful pieces of art using giant sheets of patterned paper. Red Bull Fashion Factory also hosted a screening of the documentary End of the Line, the first major film to put a spotlight on the damaging effects of worldwide overfishing. It debuted at the Sundance Film Festival in January of this year. Willie MacKenzie, a campaigner from Greenpeace UK, sat on the Fashion Factory couch to speak briefly on End of the Line, and its significance for the young fashion generation of the world today. Clips from designer Vivienne Westwood’s advertisements for the Prince’s Rainforests Project also played across the screen. Fashion can save the world!

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