The Green Cut Challenge at Harrods

Mimi ON Oct 23, 2012 AT 10:58 am

In a bid to raise awareness for sustainable fashion, an area very much still littered with the misconception that all ethical pieces are made from ill-fitting itchy hemp, Livia Firth launched the Green Cut Challenge back in September. The project saw Livia, together with Lucy Siegle, persuade eight fashion designers to create sustainable dresses to be worn on the red carpet.

Collaborating with both the British Fashion Council and the British Film Institute, Livia and Lucy challenged the designers, including Alice Temperley, Jonathan Saunders and Stella McCartney, to re-interpret an iconic British film within their pieces.

The Green Cut Initiative at Harrods

And so, in a bid to bring The Green Carpet Challenge to the attention of the masses, British shopping institution Harrods will be, as of this week, showcasing the following gowns;

Evergreen,  as directed by Victor Saville, 1934, is re-interpreted by Antonio Berardi
Darling, as directed by John Schlesinger 1965, re-interpreted by Tom Ford
It’s Love Again, as directed by Victor Saville, 1936, re-interpreted by Roksanda Ilincic
My Fair Lady as directed by George Cukor 1964, hat creation re-interpreted by Stephen Jones
Accident, as directed by Harold Pinter 1967, re-interpreted by Stella McCartney
The Red Shoes, as directed by Michael Powell and Emeric Pressburger 1948, re-interpreted by Jonathan Saunders
Things to Come as directed by William Cameron Menzies 1936, re-interpreted by Marios Schwab
Velvet Goldmine, as directed by Todd Haynes 1998, re-interpreted by Alice Temperley

The Green Cut exhibition will be available to view on the first floor, within the Luxury Collections, from October 22 until 5 November at Harrods,


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