The New Face Of Versace

Mimi ON Nov 22, 2010 AT 12:30 pm

January Jones and Donatella Versace

January Jones and Donatella Versace

January Jones has become the new face of Versace.

The ‘Mad Men’ actress will front the Italian fashion house’s spring campaign next year with the images that have already been shot by legendary photographer Mario Testino.

Although a Versace spokesman confirmed January was in the campaign, he wouldn’t comment any further.

January Jones in Versace

January Jones in Versace

As well as being signed for Versace, January has become a huge hit in the fashion world since taking on the role of ‘Betty Draper’ in ‘Mad Men’ and recently spoke out about how proud she is to be involved in a show that celebrates curvy women.

She said: “Now, I think women have become a little more rigid or hard – and

I don’t think it’s because of men. I think it’s because women have become more masculine or we’ve forced ourselves to become more masculine. What’s in fashion now is very thin and hard.

“I think what’s great about the show is that, just in terms of fashion, it has helped bring a certain silhouette back. That womanly, cinched waist… I mean, a year before ‘Mad Men’ came out, everything was very boxy and sort of shapeless.

“Now, as much as I hate getting into my girdle every day for the show, it’s brought that beautiful line back. You think of a lady when you see it. It’s kind of refreshing. You don’t have to give up your femininity to be a powerful woman.”

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