Tilda Swinton the New Face of Pringle

BATD ON Jul 15, 2009 AT 10:02 am

Tilda Swinton's dress is practically the same shade as her!

Tilda Swinton's dress is practically the same shade as her!

Some might say that Tilda Swinton is hardly fashion forward and is often spotted wearing some down right bizarre ensembles on the red carpet. So we were surprised to hear that she has been chosen as the new brand ambassador for Pringle of Scotland.

She will feature in both, yes both the men’s and women’s collection for Spring 2010. She follows n the very stylish footsteps of Daisy Lowe, Pixie Geldof and Lydia Hearst who featured in the brands spring/summer 08 campaign. At present Karlie Kloss is the current face of Pringle.

The campaign will be shot against Scotland’s highlands and urban landscapes by Ryan McGinley, and will include print images as well as a short film to be unveiled during London Fashion Week in September. Benoit Duverger, director of global communications at Pringle, explained why Tilda was chosen “We want to show people that Pringle is a Scottish brand, but go a little bit deeper.  We don’t want to go away from [our traditional customers] – we believe Tilda is more inclusive, as both young and more mature people identify with her acting.”

What do you think readers, was Tilda the right choice?

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