TOMS Eyewear at Selfridges Today

Mimi ON Mar 13, 2012 AT 9:53 am

TOMS Eyewear

Today in Selfridges, TOMS launches an eyewear collection of six classic styles of sunglasses following the brands One For One model of giving back.

TOMS Eyewear is the brands second product line, TOMS being most well known for its One For One shoe line. In true TOMS fashion, for every pair of sunglasses purchased, TOMS will help give sight to a person in need through medical treatment, prescription eyeglasses and sight-saving surgery.

The eyewear collection ranges from classic aviators to the iconic Ray-Ban style in a variety of colors. Each pair is made in Italy, and features an iconic hand-painted striping detail symbolizing the three elements of One for One: the purchaser, TOMS, and the person to whom the customer is helping give sight.

TOMS Eyewear

Not only will you be stylish, but you’ll also feel great about yourself, having helped someone in need.

The collection launches in the UK on 13 March exclusively at Selfridges in London and Manchester, and online at and

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