Victoria’s Secret Comes To UK

Mimi ON Aug 19, 2011 AT 3:10 pm

Victoria's Secret comes to the UK

Victoria's Secret comes to the UK

For those of us that have to head to the States to stock up on our supplies of the hugely popular American brand, Victoria’s Secret, you might get quite excited about this news; the brand is set to arrive in the UK!

The lingerie brand (famous for its catwalks and campaigns featuring über models such as Heidi Klum, Miranda Kerr, Rosie Huntington-Whiteley, Gisele Bundchen and Adriana Lima) is set to launch in the UK next year with a huge flagship on New Bond Street – with further stores set to be considered around the UK.

The Victoria’s Secret UK expansion was revealed during a webcast yesterday by Martyn R. Redgrave, the executive vice president of the label’s parent company, Limited Brands Inc.

He then told WWD: ‘The mall-based stores will be large box, A-mall-type units with full assortments, but they’re in the UK, not the US, and we have to learn. That’s what we’re looking to do as we expand, in the UK in particular.’

I’m hoping that by donning the garments I may well end up looking like Gisele. Fingers crossed.

Are you excited about this new arrival? I know we all know a number of our friends that will be…

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