Victoria by Victoria Beckham

Mimi ON Jun 30, 2011 AT 5:20 pm

Victoria Beckham

Victoria Beckham

It seems to be that little ones are on the brain for Victoria Beckham as WWD.com announce she is about to launch a diffusion line, Victoria by Victoria Beckham, aimed at a younger audience in Spring 2012.

Apparently it’s been in the works for about the same time she’s been pregnant as she recalled to WWD.com: “One of my team said, ‘It would be funny if you found out you were having a girl.’ Because this is the most girly collection I’ve ever created.”

Pricewise, apparently the collection is set for the £350 – £560 range and shows a departure from the niche aspect of the brand, something that Zach Duane (Beckham’s de facto chief executive officer) pointed out: “We had to do something,” he says, “or we’d be a niche brand forever.”

Victoria by Victoria Beckham

Victoria by Victoria Beckham

The line is inspired the cartoon character Emily the Strange and is modelled on what Victoria would wear herself.
She said: “The perfect little summer dress, something that was fun, something that was girly, something that was easy to wear, something that would take you from day through the night.”

We’re looking forward to it!

 

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