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BATD ON May 06, 2010 AT 4:24 pm

Belmondo & Seberg in Breathless

Optimum Releasing, the UK distributor of The Hurt Locker and Coco Before Chanel, has collaborated with Kate and Laura Mulleavy of Rodarte for the 50th anniversary release of Breathless, starring Jean-Paul Belmondo and Jean Seberg
Rodarte has created two limited edition t-shirts inspired by Breathless. One is based on the iconic New York Herald Tribune shirt worn in the film by Seberg, which will be made under exclusive license from the International Herald Tribune in Paris. The other shirt will be an original design inspired by the film.  The t-shirts will be released in June 2010 at Dover Street Market in London, in Barney’s stores in the U.S. and in Colette in Paris.
Rodarte will be creating windows inspired by Breathless for Barney’s in New York and Los Angeles, Colette and Dover Street Market.
Kate and Laura Mulleavy are working with Patrick Li (described by The New York Times as “an art director and graphic designer for some of the hottest new clothing designers in the business”) to create a new iconic poster for the international 50th anniversary release. 
“Godard reformulated the visual language through which stories are told. He is a renegade. In Breathless, he broke all of the rules and formulas within the lexicon of film. His use of wordplay, his interest in time, and his ability to translate stream of consciousness writing to images was ground breaking,” said Laura. “We have been influenced by Godard’s rejection of the status quo and have approached our work with the same desire to create outside preexisting boundaries,” added Kate.
Rialto’s Bruce Goldstein says, “We know that Breathless has inspired generations of filmmakers – but its cool style also fired the imaginations of many other kinds of creative people like the Mulleavy’s. Their association with the film will help us introduce it to a whole new young audience.”
Optimum will premiere the film at a special event in late June, with the UK release following on June 25th at The Curzon, Soho, and at cinemas nationwide. Breathless will be released on Special Edition DVD and blu-ray on September 13th.

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