Whoa There M&S!

Mimi ON Aug 30, 2011 AT 4:13 pm

Ryan Reynolds and Rosie Huntingdon Whiteley in the new M&S campaign

Ryan Reynolds and Rosie Huntingdon Whiteley in the new M&S campaign

So it seems that long gone are the days of Twiggy, Lisa Snowden et al. prancing around in pajamas, as a new hybrid M&S campaign has arrived… and they’ve gone all Hollywood on us!

The new ad campaign for the M&S Autograph range has really upped its game and features not only the Victoria’s Secret model and Transformers actress, Rosie Huntingdon Whiteley, but it also stars Ryan Reynolds!

Suprised? Yeah, us too… We’re not sure exactly how these two embody the average M&S shopper (male or female!), but it is quite a achievement to manage to pin these two down. Only the sales figures will tell as to how successful this partnership will be.

Rosie Huntingdon-Whiteley for M&S

Rosie Huntingdon-Whiteley for M&S

We can’t help but think they’re punching a tad above their weight!

Reports are that Lisa Snowdon, Jamie Redknapp and Twiggy ‘remain key members of the M&S family’ and will return in other autumn advertising campaigns that will all air together from September 1st.

www.marksandspencer.com

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