Zoe Saldana for CK Underwear

Mimi ON Jul 08, 2010 AT 1:21 pm

Zoe Saldana for CK Underwear

Zoe Saldana for CK Underwear

Zoe Saldana has been named as the new face and body of Calvin Klein underwear.

The ‘Avatar’ star – who is already a global ambassador for Avon cosmetics – will be seen in the iconic designer’s Envy advertising campaign and is looking forward to her new role.  She said: “Calvin Klein has always put forth such beautifully executed campaigns. It’s very exciting for to be associated with such an iconic, globally recognised brand.”

The actress – who recently announced her engagement to boyfriend of 10 years Keith Britton – will follow in the footsteps of the likes of Kate Moss, Eva Mendes, Scarlett Johansson, Hilary Swank and Brooke Shields, who have all fronted advertising campaigns for the designer in the past.

Company president Tom Murphy said in a statement: “We feel strongly that Zoe’s natural beauty and authenticity in the upcoming Calvin Klein Underwear campaign will resonate with our consumers.”

Zoe – who has four films set for release this year – recently admitted she finds a “privilege” to be a role model for women. She explained: “I guess I’m a role model now, and that is a privilege. I think women were fighting because we wanted to be feminine. Then we had to be masculine. Now we just want to be us.”

Its nice to know the brand didn’t just go for Lara Stone for all their ranges!

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