Interview With Katie Holmes

BATD ON Apr 11, 2013 AT 10:41 am

Katie Holmes for Bobbi Brown

As the very first celebrity face of beauty brand Bobbi Brown, Katie Holmes’ girl-next-door appeal and accessibility makes her perfectly placed for the brand whose ethos is rooted in natural beauty and with the manifesto that ”makeup is a way for a woman to look and feel like herself, only prettier and more confident.”

What does Bobbi Brown mean to you?

I’ve always been a fan of her makeup, because it’s so easy to apply. Her color palettes aren’t extreme, so when I first started wearing makeup it felt comfortable and I didn’t feel like I had too much on, which can happen. And then I met her, and she is just a lovely person – so generous. I think that it’s so exciting what she’s built with this company. She’s an incredible woman. So I’m thrilled on so many levels.

How do you relate to her beauty philosophy?
I really like her philosophy that makeup makes you feel beautiful. You’re already beautiful, but it makes you feel stronger and better. I think that while you don’t want to walk around depending on your beauty, it’s nice to have products out there that do help you when you haven’t slept enough, or if you’re going in to a big meeting and you’re a little nervous and it might be that tube of lipstick that gives you the extra dose of confidence you need. Women in this day and age handle so much, and I think those little things really matter. Even her packaging makes you feel good. I have yet to meet a woman that doesn’t love lipstick, no matter what she does. It’s like the universal equalizer.

How does it feel to be a beauty spokesperson?
Well, it’s really nice! I’m thrilled, and so thankful. She’s just so lovely, and it’s wonderful to work with people who are kind and nice and who you can be inspired by.

When did you first start wearing makeup?
I was allowed when I was 14 to have mascara and lip gloss. And then in high school I got away with blush and maybe a little eye shadow. But I was really busy in high school, and I went to an all girls’ school, so I definitely didn’t wear it to school. It was more reserved for dances and football games. That’s another thing about Bobbi’s makeup that I love: You never walk in a room and people are like, ‘I like your makeup!’ That’s always a bad sign when the first thing someone notices about you is that you have makeup on.

How did you first learn to apply it?
My sisters helped me when I was younger, definitely in the department of ‘don’t wear too much.’ And then I kind of learned through working. I started working when I was 17, and at that point I had never even washed my face, so taking the makeup off was a whole new thing. And daily makeup, obviously, is different from television and movie makeup. I remember I had to do my own makeup for something and so a makeup artist created this whole chart for me. I don’t think it was awesome, but I followed the directions and I did it! You learn along the way.

How would you rate your application skills at this point?
It’s dependent on the day, and the amount of time I have. I think I’m probably a good average 5. I’ve learned so many things not to do – I’ve made a lot of mistakes. I was always confused, are you supposed to go heavy on the inside with eyeliner, and lighter on the out? Everyone would tell me something different. And the cat eye is not for me, apparently. I always want to try it, but I just look like a mess. Sometimes I– torture might be the wrong word – but sometimes I do my sisters’ makeup and my friends’ makeup. It’s fun! I’m not very good at it, but I do try.

What is your everyday skincare routine?
I try to exfoliate every day, gently. And I love lotion. I put a lot of lotion on in the morning, and then wear a mask at night.

Do you sleep with masks on?
Yes! I just don’t believe that only 10 minutes is going to do the job. When you could have hours! But that’s my personality.

What’s your everyday makeup?
I wear Bobbi’s makeup every day. I usually just do light blush, eye shadow, mascara, a little lip gloss. One of my friends pulled me aside one day and said, ‘you have got to start wearing lip gloss.’ I said, ‘I do?’ My mom was never a lipstick wearer, she was always very natural – so I never really had that example.

Are you good about taking care of your skin?
Yeah, I try to get facials. I also exercise a lot, and I feel like that helps.

What’s your favorite Bobbi Brown product?
Well, I do love her shimmer brick. One of the things I love about that is that it’s like a one step thing. And it’s subtle but it looks nice. And I like her lip glosses a lot, because they’re not too sticky, and they feel like they’re really moisturizing. And they don’t come off.

Bobbi Brown Shimmer Brick

How do you organize your makeup?
I have a travel size makeup bag and I just always keep it packed with everything I need. It works. I really don’t trust myself for events and things like that – I always hire someone for that – but my daily makeup is all in there.

What beauty secrets did you learn from your mother and grandmother?
My mom is big on being healthy and eating well. Because she says, ‘it always shows up. Always.’ And also on a very practical level, she always told me not to use soap on my face. She’s very beautiful and she just kind of throws some makeup on – it’s never a big deal. The way I was raised was about who we were, not what we looked like. But definitely taking care of yourself was the main thing. My grandma and my mom are very understated. They have very good taste, and they’re very detail-oriented. So their idea of what is beautiful and chic is just very high quality, less is more kind of thing. If I had come down for school in the morning with a lot of makeup on, it would have been taken off.

Who are your beauty icons?
Lauren Hutton, because she’s amazing and she becomes more and more amazing. Her beauty keeps up with her, and she with it. Audrey Hepburn. Michelle Obama. Grace Kelly. My mom. There are so many women in New York! They have it all together.

Lauren Hutton

How do you like your makeup for black tie events?
Sometimes I like to have a little bit of fun, and do a bright lip or something. But I always try to keep it as subtle as possible while covering up what needs to be covered up, and highlighting what’s working. I still always want to look like me. You have 15 minutes of the red carpet, and then you see everyone you know. And if you look like a clown, it’s kind of weird. So I like very subtle… But I love false eyelashes. If I could put them on myself, I would do it every day.

You’ve worked with some of the best makeup artists in the world. What tips have you picked up from them?
I am always very nosy. I always want to see what new products they have, and lotions and things. And I’m always really interested in how they do the eye. I think the trick is learning how to line your eye and not make it too heavy. I’m getting ready to do a play, and you do your own makeup for that – and the last time I did a play I sat down with a makeup artist and had them go over everything I needed with me. I keep practicing. Probably the best tip I’ve learned though is that I’m more of a nude lipstick person rather than darker.

Do you use liquid or pencil liner?
Pencil. I’m afraid of liquid, because my hand isn’t that steady.

Any beauty rules?
Drink a lot of water. Be careful with the blush. Because sometimes less is more.

What excites you most about working with Bobbi?
I’m a huge fan of her personally, and have so much respect for her as a professional. She’s an inspiration. She’s built this company. She’s so dedicated. She’s constantly creating new palettes. It’s a wonderful business because she works so closely with so many women. And we depend on good products to help make our mornings faster and just those quick fixes that really do help you. I also love how easy it is to use her makeup and how her makeup is really about showing the woman and not showing the makeup – just enhancing the beauty that’s already there. And so that’s a wonderful thing to be a part of.

Where do you find inspiration?
I find inspiration walking down the streets of New York and seeing women of all different backgrounds and all different professions and what they come out of their apartment wearing every day. That’s what I love about New York: you can never just go somewhere in your sweats. No one is going to forgive you for that. You’ve got to be ready when you walk out. And that’s your statement.
I also get inspiration from old films, new films, old beauty books, old fashion books, art. Really, everywhere.

Is there something you habitually do to keep your body healthy and your face beautiful?
I work out four times a week, or try to. I ride the bike and run, I lift weights, do yoga. And I really try to eat healthy. You do have the meal of the week that’s like French fries and cupcakes, and I think that’s important. But I try to eat a lot of kale, salad with chicken, that kind of stuff. That just helps me keep up with life. And then I think it definitely plays into your skin.

As an actress, how does makeup help you get into a role?
Makeup plays a huge part in creating a character. When I was working on The Kennedys that was as extreme as I ever went, and that was really fun. I had a whole new respect for my makeup artist. Just because I had never been through that process, and it was interesting to see how certain shading or the way you apply something can really change your face. That was the most obvious experience I’ve had where you turn up looking like yourself and then you go through hair and makeup and you’re like, ‘ok now I’m this person.’ Also, I remember when I did Pieces of April. That was an extreme look for me at the time, with heavy-duty makeup and the red bangs. So I immediately felt rebellious, and I kind of understood who this person was. So even sitting there and having that experience of having stuff put on your face that you wouldn’t dare do yourself, helps to put you in the mindset of someone else.

Have you ever borrowed a look from a character?
Often times, I’m inclined to say, ‘I’m going to take this lipstick at the end of this, because it looks great.’ But by the end, you’ve gone through this journey with this character, and it’s kind of like, ‘you know what? I want my own makeup and my own clothes and be myself again.’

How did your ideas about beauty change when you had a daughter?
I think getting dressed up and wearing makeup is a lot of fun, and I’ve always enjoyed it. In terms of when I became a mother and what I’m imparting to my daughter about beauty, I’m pretty much imparting what my mother and grandmother taught me. What’s most important is what’s going on in your heart and your head. We’ll always have fun with lip gloss and all those things, and she’ll grow up and she’ll wear it like we do, but I try not to have the focus be on looks. It’s definitely more about running really fast, and reading, and that sort of thing.

For Holmes & Yang presentations, you have to think about makeup differently. How do you approach that?
What we were so grateful for working with Bobbi is that her makeup highlights the woman – you see her, you don’t see the makeup. And we try to do the same thing when we’re designing – we’re always making sure that the girl isn’t lost. And that the cuts are as flattering as possible and that the clothes are wearable and practical. So we kind of put the two together. Plus we sat down and met the models and spent some time thinking about what model went with what outfit based on what she felt good in. You can tell. So then when Bobbi came and we were doing the makeup tests to come up with that look, it was really about creating enough color to make the girls stand out. So not really doing anything too strong. We wanted it really light, because they’re gorgeous. So we just wanted to highlight them a bit. When you have someone like Bobbi, she can do it. The girls were transformed. I thought they were gorgeous when I met them, but when I saw them all ready I was like, ‘wow.’

What do women need to feel beautiful?
Confidence

How would you describe your personality, just briefly?
I’m a multi-tasker. I like to create opportunities.

What makes you feel powerful?
After I have accomplished my “to do” list.

 

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