Interview with The Face Hunter

BATD ON Sep 20, 2013 AT 10:08 am

Yvan Rodic: The Face Hunter

Where’s home?
At the moment, I would probably say London but usually it’s just wherever I am in the world.

Where has surprised you by its style offerings? 
Iceland, because it is so small and remote but it’s style is so current and refreshingly edgy.

What do you look for when choosing your subjects?
I don’t really look for anything in particular – I just try to be in the right place at the right time and I try to create the most spectacular image. If I see someone looking really great I will try and pair the subject with an interesting background. But I try not to get over silly or over prescriptive with a shot. For me, it’s all about improvisation.

Do you think great style can be taught or is it a talent?
I think style is a natural, innate talent, I don’t think it’s something you can just copy and paste. You can look for tips from a person whose style you admire, to help your own fashion choices evolve, but ultimately your own style rests within yourself.

How do you deal with the pressure of standing out amongst so many other online street style photographers/blogs?
I don’t think there is that much pressure, because all our work is very different. Many of the top street style blogs focus on the top four fashion weeks. My approach is much broader than that. For me, it is important to discover style in diverse places; in Latin America, Iceland or Asia. My blog has a wider focus – not just capturing street style but culture as well.

How do you keep your content fresh?
By spicing up my travel itinerary. I try to go to new places and surprise myself and my readers.

What fashion/ style websites do you have bookmarked?
My favourite fashion blog is Gary Pepper Girl by Nicole Warne

What’s your favourite social platform? 
Instagram because it’s so instant, personal, intimate and people can tap into it anytime, anywhere. For me, that is the most exciting one.

Do you have any tips for getting spotted by a street style photographer/ being included in the FaceHunter gallery?
Not really, I don’t look for people who copy a style just to get photographed. When I leave my house, I don’t know who I’m going to photograph until I meet them. While people can play with their identity, they shouldn’t try to be someone else. I can’t just say ‘you should wear three different colours’, or ‘you should wear two different textures’ it’s not as rational as that. It just depends on the person and if they look interesting to me, even if they are wearing something very simple.


Internationally acclaimed fashion photographer and cult blogger Face Hunter worked with Timex to capture the story of London Fashion Week in pictures. Check out his photos at or to feature in the gallery, tweet your fashion images @TimexUK with #TimexStyle

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