Absolut Genius

John Gregory-Smith ON Mar 21, 2012 AT 11:02 am

Absolut London

Earlier this year Absolut Vodka launched ABSOLUT® LONDON, the biggest and most high profile city series Absolut has ever released. The latest limited-edition from the Vodka brand is a collaboration with one of the UK’s leading graphic artists, Jamie Hewlett of the multi-award winning Gorillaz.

Of the collaboration James Hewlett says:

“London has such a fascinating and rich history which has inspired me over the years. For ABSOLUT London I chose to re-create 7 iconic characters from different eras who are largely defined by their style as well as their impactful contribution to London’s culture at the time.”

To celebrate the launch, tomorrow (Thursday 22nd March), at exactly 12.20 pm Absolut will be offering consumers the chance to buy one of only 50 unique, limited edition Absolut London collectors gift packs, at £50 each, via  www.facebook.com/absolutuk, with all proceeds going to a charity chosen by Hewlett. We know what we’ll be doing during our lunch hour!

Absolut London designed by James Hewlett

You can also get your hands on an Absolut London special edition bottle at Selfridges, £20.99


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