Absolut Mode Edition

Mimi ON Nov 02, 2011 AT 2:00 pm

Absolut Mode Edition

Absolut Mode Edition

by John Gregory-Smith

Absolut Vodka have just launched their new, limited edition bottle, Absolut Mode. The new bottle reflects the world of fashion through twelve facets, wrapped with a band in midnight blue silk cloth with text embroidery.

The launch was supported by a stylish media campaign shot by leading New York fashion photographer Sharif Hamza who took inspiration from the appearance of the bottle to develop a series of striking images, using mirrors and reflections. “There is a wonderful association between ABSOLUT and some of the great photographers of our past like Helmut Newton and Herb Ritts. It’s an honor to be included in this group of legendary image makers,” says Sharif Hamza.

The ABSOLUT MODE EDITION bottle will be available exclusively from Selfridges and Harvey Nichols and other major supermarkets.

RRP £30.

Join ABSOLUT’s  UK Facebook page on: www.facebook.com/ABSOLUTUK to be the first to hear the news.

www.absolut.com/uk

Absolut Mode
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