Abused Goddesses

BATD ON Sep 09, 2013 AT 11:32 am

Combine the Hindu goddesses Lakshmi, Durga and Saraswati with the typical depictions of abuse, a graze here, a black eye there, an unmistakeable split lip and the result is a powerful message highlighting the plight of Indian domestic violence.




It’s a campaign that has made headlines the world over, highlighting just how dangerous India can be for a woman, and has won a ‘Lotus’ award for Taproot, the Indian ad agency that came up with the hard-hitting idea and accompanying visuals, which were intricately and painstakingly hand painted as below. . .

Saraswati Lakshmi Durga

The Abused Goddesses Campaign.

For more information on Save Our Sisters, visit savethechildrenindia.org.


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