Combine the Hindu goddesses Lakshmi, Durga and Saraswati with the typical depictions of abuse, a graze here, a black eye there, an unmistakeable split lip and the result is a powerful message highlighting the plight of Indian domestic violence.
It’s a campaign that has made headlines the world over, highlighting just how dangerous India can be for a woman, and has won a ‘Lotus’ award for Taproot, the Indian ad agency that came up with the hard-hitting idea and accompanying visuals, which were intricately and painstakingly hand painted as below. . .
The Abused Goddesses Campaign.
For more information on Save Our Sisters, visit savethechildrenindia.org.