ACE HOTEL OPENS IN SHOREDTICH

BATD ON Oct 22, 2013 AT 12:44 pm

by Annie Vischer

Ace Hotel

Ace Hotel

Since opening their first hotel in 1999, Ace Hotels have opened properties in Portland, Seattle, New York and Palm Springs, and just as successfully as they have built up their portfolio of locations, they have built up a reputation as one of the most of-the-moment and aesthetically contemporary places to stay in the US. If you haven’t had the chance to experience the industrial-chic surroundings of an Ace Hotel stateside, then now is your chance, because the renowned hotel line have hit London’s Shoreditch.

The point of difference between Ace Hotels and the Park Lanes, Dorchesters and Savoys of London is that its appeal stretches from the affluent trend-setter right over to the travelling businessman. And the extent of the thought that has gone into the composition of the hotel is simply astonishing. Local talent has been used as much as possible throughout its construction and design. The furniture is predominantly sourced by vintage dealers and made by British firms such as Benchmark and Ercol. A flower shop run by local florist Hattie Fox, a cafe serving Square Mile Coffee, a gallery space (presumably available to be hired out by local up anc oming artists) and a Lovage juice bar all form a part of the finished hotel.

Even the staff uniform has been imbibed with local heritage. Brands such as Rayner & Sturges, John Smedley and Gloverall have all contributed and selected pieces are also available to purchase on site.

The Ace Hotel, Shoreditch marks Ace Hotel’s first foray into international territory. It has been embraced by both the local community, London as a whole and of course those weary travellers who seek trendy shelter for a night or two. A success? We should say so.

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