Berry Bros & Rudd’s Titanic Sell Out!

Mimi ON Apr 11, 2012 AT 10:34 am

Berry Bros & Rudd Limited Edition Titanic-themed Whisky

In honour of the centenary of the Titanic’s tragic end, Berry Bros. & Rudd has released (and sold out) a limited edition single cask malt whisky.

BB&R released just 100 of the £100 Edwardian-styled bottles, each bottle originating from a 13-year-old sherry cask matured in Oloroso barrels and individually numbered on labels replicating those of the early 1900s. In addition to honouring the Titanic’s 100th anniversary, the bottles commemorate the heroism of the Countess of Rothes, one of the shipgoers who is said to have taken control of a lifeboat and contributed to the survival of its occupants.

The iconic spirits merchant has a rich history with the sunken ocean liner. On April 17, 1912, Berry Bros & Co. received a letter about the loss of 69 cases of their wine and whisky that were aboard the liner. The letter, as seen below, is dated April 16, 1912 and now hangs framed on the wall of their St Jame’s Street shop.

Letter to Berry Bros & Co. regarding Titanic's lost cargo

Said Simon Berry, Chairman of Berry Bros. & Rudd, of the special edition whisky:

“One hundred years ago, we lost some of our finest malt when the RMS Titanic struck an iceberg. It is 100 years since the tragic loss of this iconic ship, but the launch of this bottling from The Glenrothes is our way to commemorate that fateful night as much as the achievements the Countess of Rothes – undoubtedly one of the night’s heroines.”

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