BATD ON Oct 11, 2013 AT 1:12 pm

by Annie Vischer

We’re all a little bit obsessed with Nike trainers in the Beauty And The Dirt Office. No less than two new purchases have been made this week alone! They drew us back in with their revolutionary design-your-own Nike iD range, and with fans such as Rita Ora and Jessica Alba parading them on stage and out and about, our addiction isn’t going to go away any time soon. Certainly not now they’ve made two new additions to their Air Max range any way. The new models offer even more of a flexible, cushioned fit for running as well as some deliciously standout colours.


First we have the Flyknit Air Max in which Nike has paired its Flyknit technology with the cushioned Air Max sole. Flyknit gives runners the most breathable form of trainer and the design itself remains unbelievably lightweight.

New Nike Flyknit Air Max and Air Max 2014

New Nike Flyknit Air Max and Air Max 2014

The Air Max 2014 features a mesh upper and moulds to the shape of the foot for added comfort during exercise. And yes, the colours are insane. Who knew Nike could top the fluoro delights of the iDs. But they’ve done it. The darker tones in these new designs are interwoven and mottled with sunset pink to orange gradients and turquoise and cerise combinations.

Well all of a sudden our gym wardrobe is feeling a little out of date. And a good trainer is something you need right? It’s not hard to convince ourselves that they’re a must-have and it is fair to say that we are chomping at the bit to get our hands on these latest offerings from Nike. Unfortunately we’ll have to wait until November for these bad boys, but that just gives us even more time to build up an equally impressive new gym kit to match. Stay tuned for our gym wear high street edit!

The Nike Flyknit Airmax and Nike Airmax 2014 will both launch on Nike iD on 18th November and online and in store on 5th December. Keep up to date with all Nike news on

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