This summer, when it finally arrives that is, Magnum, the brand synonymous with ice cream indulgence, is setting up shop or rather, pod at Stratford’s Westfield Shopping Centre.
The exclusive concept store, curated by renowned culinary architects, Bompas & Parr (the team behind Selfridges’ edible mini golf course), offers a design-your-own Magnum ice cream bar, where, you can create your very own Magnum, from the crisp chocolate coating to the range of experimental toppings which include fiery chilli, popping candy and exotic goji berries. You can also enjoy a range of Magnum-inspired cocktails and desserts.
And for those making their way to the Magnum London bar between the 20th and 22nd of July, don’t miss the world’s first sensorial and bio-responsive chocolate installation, otherwise known as the Magnum Infinity Pleasure Pod. The Pod’s multi-sensory environment will capture your own unique response to the intense chocolate hit of Magnum Infinity, projecting the results as visual animations which will then be turned into a personalised ‘Pleasure Portrait’.
Magnum London can be found at The Street, Westfield Stratford City from Friday 20th July to Wednesday 5th September. Open Mon – Fri 9am-9pm; Sat 9am-9pm; Sun 12pm-6pm
The Magnum Infinity Pleasure Pod will be in-store 20th – 22nd of July. Appointments can be made in advance. For bookings contact Magnumuk@golinharris.com