MAUI JIM + OPTOMETRY GIVING SIGHT

Mimi ON Sep 04, 2017 AT 9:06 am

By Alex Edwards

There’s nothing we love more than fashion for a cause. I know for me personally, when something is both stylish and charitable, it makes it that much more tempting to make a purchase. That’s why I love Maui Jim’s new extended relationship with its International Charity Partner, Optometry Giving Sight.

Maui Jim is a premium polarised sunglasses brand based out of Hawaii that’s been around for 30 years. This past year, they were partners with the ATP tour (which included Wimbledon) with Martina Hingis and David Ferrer as ambassadors.

Maui Jim has been a longtime partner of Optometry Giving Sight

Maui Jim has been a longtime partner of Optometry Giving Sight

Maui Jim was already a European Silver Sponsor for the eye care charity, but now they’ve agreed to pledge more financial support. Because the brand values the importance of sight and eye examinations, for each pair of sunglasses sold at sporting events, they’ve agreed to provide children in need with access to vision care. The support kicked off at the Mai Jim Wimbledon Pop Up Shop and will run for the next 12 months. By the end, they’re hoping to provide care for 6,000 children. We’ll be cheering them on!

Another cool part about the sunglasses is that they’re more than just stylish. The company has its own technology called PolarizedPlus2® that not only shields from UV rays, but also enhances the colourful details of the world. So if you want to support the cause and see things more clearly, there’s loads of chic styles to shop from on the Maui Jim website. I’ve picked out some of my faves from the new season below.

Canna

I love the Canna in the Mocha Tortoise coloured frame and HCL® Bronze coloured lenses. The shape is a bold cat-eye style with enough coverage to wear at any time. Shop online for £239 here.

Mauji Jim Canna

Mauji Jim Canna

Starfish

The Starfish is completely sold out online right now, and for good reason. The understated cat-eye shape and nylon frame is lightweight and easy to wear. I prefer the Sandstone with Blue colour frame and Maui Rose® lens. They’re £195 online, and you can learn more here.

Maui Jim Starfish

Maui Jim Starfish

Sea House

I’ve always been a big fan of aviators, and the Sea House is a classic rendition of the style. The lightweight titanium frame provides comfort all day long and are easy to wear. I prefer the silver frame and Blue Hawaii lens, which you can shop online for £255 here.

Mauji Jim Sea House

Mauji Jim Sea House

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